Case Study: Brew Crew Coffee achieves scalable Shopify commerce and charitable functionality with SPLIT Development

Brew Crew Coffee launches a custom Shopify migration in 2 phases with SPLIT Development

Brew Crew Coffee, an award-winning UK specialty coffee roaster, faced a significant e-commerce challenge: their Shopify platform could not natively handle the complex content management required for their brand and social initiatives. They engaged SPLIT Development to build a scalable solution that could manage custom content entities across their site.

SPLIT Development first architected a custom headless ReactJS and Next.js storefront to solve the immediate content limitation. Later, they expertly migrated the brand back to a native Shopify build once the platform evolved with Metaobjects, eliminating the overhead of the custom stack while retaining all functionality. This included implementing custom charitable commerce mechanics. SPLIT Development continues as a long-term development partner, providing ongoing support and helping Brew Crew test and refine its growth strategies.

Brew Crew Coffee