Case Study: OUI.sncf boosts campaign revenue and customer engagement with Splio AI

Oui.SNCF - Customer Case Study

OUI.sncf, the leading French e-commerce travel company, was facing diminishing returns from its email campaigns. Their traditional targeting methods were proving unsuited for their diverse client base, and they needed to improve customer engagement and increase campaign revenues. They turned to the vendor Splio for a solution, adopting its Deep Learning-driven campaign intelligence.

Using Splio's solution, OUI.sncf reinvigorated its marketing strategy. The results included a better customer experience with reduced fatigue and significant revenue increases: 115% for email, 49% for push notifications, and 60% for Facebook Ad campaigns.

Oui.SNCF

Clémence Bussière

Relationship Marketing Director