Case Study: King Jouet boosts revenue and customer engagement with Splio

King Jouet is Boosting Revenue & Customer Experience with Campaign Intelligence

King Jouet, a leading omnichannel toy retailer in France, needed to boost online and offline revenue with more flexible and effective marketing. Their existing RFM and behavioral segmentation methods were proving inadequate for their large catalog and seasonal promotions. They chose Splio for its campaign intelligence solution and deep learning technology to better identify future buyers and create more agile campaigns.

Using Splio's deep learning capabilities, King Jouet was able to run intelligent, highly-targeted campaigns that highlighted niche products and reactivated dormant customers. The solution provided immediate and measurable results, including a 175% increase in revenue, a 55% increase in sales, and a 7% reactivation rate for inactive customers. Splio also helped King Jouet strengthen its relationships with suppliers by offering superior targeted marketing opportunities.

King Jouet

Sandrine Landon

Manager for CRM & Digital Communications