Case Study: KIABI maximizes customer engagement and uncovers new sales opportunities with Splio Predictive AI

KIABI maximizes CRM engagement and finds new sales opportunities with Splio

Kiabi, a family-friendly French retail brand, sought to increase customer engagement and meet an ambitious business plan without increasing marketing pressure on its core customer base. To address this challenge, they partnered with vendor Splio and implemented its predictive AI service.

Splio's predictive AI enabled Kiabi to diversify its advertising by identifying new campaign opportunities and optimize its targeting with unique segments. The solution also provided ongoing performance analysis to identify trends and adjust future campaigns. This strategy successfully put all customers back at the center of attention, ensured the business success of the CRM plan across all countries, and allowed Kiabi to maximize engagement while detecting new sales opportunities.

Kiabi