Case Study: GoodNews boosts loyalty and repeat purchases with Splio

How can you encourage repeat purchases and build loyalty with an engaging loyalty program

GoodNews, a young and dynamic coffee brand, sought to build customer loyalty and encourage repeat purchases beyond its core product. They faced the challenge of engaging a young, urban audience and moving beyond a simple loyalty strategy with underutilized data. GoodNews chose to partner with Splio and utilize its Customer Platform, which combines Marketing Automation and a Loyalty solution, to create a sophisticated and gamified program.

Splio implemented a multi-phase loyalty program for GoodNews, starting with a classic points system and welcome gift before introducing gamified "medals" based on the brand's core values and monthly challenges. The solution heavily utilized Splio's Mobile Wallet integration for customer identification and communication. The results were significant, with Splio helping GoodNews achieve a 245% increase in mobile wallet card downloads in the first week, 32% of all store tickets coming from identified customers, and an 18% increase in the average order value for loyalty members.

GoodNews

Ignacio Campos

Co-founder