Case Study: GoodNews boosts customer engagement with Splio Mobile Wallets

GoodNews boosts customer identification to 32% with Splio Mobile Wallets

GoodNews, a young and dynamic coffee brand, sought to improve customer engagement and loyalty. To achieve this, they partnered with the vendor Splio to overhaul their marketing strategy, aiming to find a new way to connect with and retain their customer base.

Splio implemented a solution that digitized GoodNews's loyalty program into Mobile Wallets. This allowed for faster in-store customer identification and enabled personalized communications through custom wallet push notifications and promotions. The results were significant: an additional 2% of customers earned a loyalty medal within a month, 32% of customers were identified at point of sale via their digital cards, and an average of 26% of members added their card to their Mobile Wallet each week after launch.

GoodNews