Case Study: Fnac Darty boosts CRM campaign revenue with Splio

Fnac Darty’s Digital Marketing Director on how they are optimizing their CRM campaigns with Tinyclues

Fnac Darty, a leading European omnichannel retailer, was struggling with the manual and inefficient process of targeting and optimizing its large volume of CRM campaigns for its 14 million clients. To address this challenge, the company turned to vendor Splio and its Campaign Intelligence solution to revamp its marketing approach.

By implementing Splio's AI-driven solution, Fnac Darty was able to streamline its campaign planning and management. The vendor's platform automated targeting for over 1,500 annual campaigns across email, direct mail, and Facebook ads. This resulted in a 30% increase in email campaign revenue and generated an additional $8 million per year from direct mail campaigns, all while significantly improving team productivity.

Fnac Darty

David Nedzela

Digital Marketing Director