Case Study: Chantelle boosts repurchase rates and campaign performance with Splio

Chantelle Lingerie talks Retail Customer Marketing Challenges & Strategy

Chantelle, a multi-brand lingerie retailer with six international brands, faced challenges in boosting low repurchase rates and communicating on its entire product catalog without hurting the customer experience. They partnered with the vendor Splio to develop a new customer marketing strategy to address these specific business needs.

By implementing Splio's solution, the retailer changed its campaign structure to better focus on business goals and showcase its full range of products. The results exceeded expectations, with Splio driving significant campaign revenue for flagship lines and a measurable impact on performance and repurchase rates for niche products. This new approach also improved internal team collaboration and workflows.

Chantelle

Chantelle

Head of CRM & their Senior CRM Manager