Case Study: Cyrillus boosts CRM campaign revenue by 20% with Splio

AI as a strategic differentiator for marketing

Cyrillus, a fashion brand with 52 stores and an online presence, sought a competitive advantage in a crowded market by improving the targeting of its marketing campaigns. The challenge was to move beyond generic promotions and achieve a perfect match between the products they promoted and their customers' individual needs. To address this, they partnered with vendor Splio and utilized its deep AI solution to enhance their email campaign efficiency.

Using Splio's solution, the marketing teams could quickly create highly targeted campaigns through a simple interface that hid the complexity of the underlying AI. This allowed Cyrillus to shift from generic newsletters to a mix of targeted product and thematic emails. The results were substantial: a 17% higher open rate, 9% more clicks, and a 20% increase in revenue. Splio also helped prove that these email campaigns drove traffic equally to both online and physical stores, a concept Cyrillus calls "email-to-store."

Cyrillus

Jean François Louvieaux

E-Commerce Marketing Director