Case Study: Labatt streamlines in-store contest entries with SPLICE Software

Labatt launches Enter-to-Win in days with Splice Software

Labatt, a large North American brewer, was seeking to innovate its in-store contest entry process, which relied heavily on physical forms. This method became less practical due to COVID-19 and the increasing prominence of technology. To maintain a safe and easy connection with consumers and to capture their information for future communication, Labatt partnered with Splice Software for a digital solution.

Splice Software implemented its Enter-to-Win solution, allowing consumers to enter contests via QR codes or text messages. This accommodated multiple entry methods and included a built-in contest selector to randomly choose winners. The solution ensured regulatory compliance and secured customer opt-ins with double confirmation. Splice enabled a fast implementation, with new campaigns ready in about a day, saving Labatt significant time by automating the winner selection and notification process.

Labatt