Case Study: Weekendesk boosts social media engagement with Spitche

Marketing and Communication Lead

Weekendesk, an online travel agency specializing in short weekend getaways, enlisted the vendor Spitche to tackle a challenge with its social media community. They had a solid base of engaged followers but sought new methods to identify their most active members and find innovative ways to deepen that engagement to boost their organic social media performance.

Using Spitche, the company launched an ambassador program across three European markets. The solution successfully identified over 850 brand ambassadors, who generated more than 25,000 social media actions. This strategy led to impressive results for Weekendesk, including a 250% increase in their Facebook engagement rate and over 2,000 new page likes within the first month, dramatically increasing their organic reach.

Weekendesk

Xavier de Rosamel

Chief Marketing Officer