Case Study: Lamel boosts engagement and UGC with Spitche

Lamel grows 30K+ ambassadors and 35K+ UGC with Spitche

Lamel, a leading beauty brand in Ukraine, faced challenges with low engagement rates and one-sided communication on its social media channels. The brand needed a scalable solution to activate its audience, generate user-generated content (UGC), and nurture loyal consumer relationships, moving beyond traditional content amplification. To address this, they turned to the vendor Spitche to implement an ambassador program.

Using Spitche's automated points-and-rewards system and ambassador campaigns, Lamel incentivized meaningful interactions and UGC creation from its community. This solution resulted in a significant increase in social media engagement and the collection of over 35,000 pieces of UGC. The program grew to include 30,000 active ambassadors in less than a year, who now generate the biggest part of the brand's Instagram engagement. Spitche enabled Lamel to build a highly active and loyal community.

Lamel