Case Study: Decathlon achieves +30% Facebook organic reach and +37% engagement with Spitche

Increase organic social media reach and engagement

The customer, Decathlon, a global sports retailer, was seeking to grow their brand awareness by building a community of promoters. Their challenge was to recruit and engage these brand ambassadors to act as nano-influencers and organically spread content. They implemented a solution using the Spitche platform to help achieve this goal.

Using Spitche, Decathlon launched a gamified program to reward their ambassadors for social media interactions with discount codes and special offers. This strategy successfully leveraged user-generated content to significantly increase organic reach and engagement. The results after two months using Spitche were a 30% increase in organic Facebook reach, a 37% increase in engagement, and the registration of 343 brand ambassadors.

Decathlon

Anastasia Bougerolles

Marketing and Communication Lead