Case Study: Decathlon boosts organic social reach and engagement with Spitche

Decathlon boosts organic reach 30% with Spitche

Decathlon, a major global sport products retailer, faced challenges with low organic engagement on its social media channels and a lack of authentic user-generated content. Their existing ambassador programs were not composed of real customers and were complicated to set up. To address this, they turned to the vendor Spitche for a new approach to ambassador engagement.

Using Spitche's platform, Decathlon incentivized its real customers to become brand ambassadors and engage on social media for rewards. This solution led to over 400 consumers joining the ambassador community in the first month. The campaign resulted in a 30% increase in organic reach, a 40% increase in organic engagement, and the ambassadors were responsible for 30% of all engagement on the brand's social media pages.

Decathlon