Case Study: Nucleus Research achieves simplified sales and better visibility with Spiro

How Spiro Has Simplified Sales For Nucleus Research

Nucleus Research, a leading provider of value-focused technology research and advice, needed a CRM that minimized data entry, was fast and flexible, and worked across devices. To solve those challenges they implemented Spiro’s AI‑Powered CRM as their sales system, choosing Spiro over other CRMs for its performance and low-friction approach to sales data capture.

Spiro’s solution uses AI to scan email and calendar activity, automatically create and update pipeline opportunities, and guide easy call and meeting logging, while syncing data and reminders across devices. As a result Nucleus Research gained complete visibility into rep–customer interactions, faster platform performance, reduced time spent on administrative tasks, and built‑in personal and team dashboards that deliver one‑click forecasting and ROI metrics—enabling managers to see rep activity instantly and salespeople to spend more time selling.

Nucleus Research