Case Study: Borsello Landscaping achieves 80% year‑over‑year growth and full sales visibility with Spiro

Borsello Landscaping Looks To The Future With Proactive Relationship Management

Borsello Landscaping, a high-end residential landscaping firm, struggled with poor visibility into which projects were active versus in the sales process, a cumbersome Salesforce setup that required heavy data entry, and an inability to update proposals on-site—issues that delayed sales and frustrated prospects. Head of Sales Jane Atkins moved the company from Salesforce to Spiro, adopting Spiro’s proactive relationship management platform to address these problems.

Spiro eliminated manual data entry, automatically logged email conversations, provided full pipeline visibility and customizable daily reports, and enabled mobile, real-time proposal updates during client meetings. The result: managers no longer have to chase the sales team for status, conversion rates have increased, and—combined with improved training and processes—Borsello is 80% ahead of where it was this time last year.

Borsello Landscaping

Jane Atkins

Head of Sales