Case Study: Jim Burke Chrysler Dodge Jeep Ram improves sales, security, and service with Spireon Kahu

Jim Burke Chrysler Dodge Jeep Ram - Customer Case Study

Jim Burke Chrysler Dodge Jeep Ram, part of the Jim Burke Automotive Group in Birmingham, Alabama, needed a better way to manage and locate inventory, prevent vehicle theft, avoid dead batteries on test-drive cars, and improve thin sales margins. To address these challenges, the dealership turned to Spireon’s Kahu vehicle management solution.

With Spireon’s Kahu, Jim Burke CDJR improved inventory visibility, tracked loaner vehicles, strengthened vehicle security, and supported service marketing and customer retention. The solution cut test-drive delays by six to 10 minutes, helped reduce insurance costs, and improved CSI scores, lease retentions, trade-ups, and customer relations.

Jim Burke Chrysler Dodge Jeep Ram

Chris Browning

General Sales Manager