Case Study: SolarNRG Philippines ranks first in AI answers with Spiralytics

SolarNRG Philippines ranks 1st in AI answers and lifts organic traffic 59% with Spiralytics

SolarNRG Philippines, a provider of rooftop and commercial solar systems, faced the challenge of establishing credibility in a market where buyers were increasingly using AI assistants for research. Their goal was to become the most credible answer for potential customers, not simply to chase AI trends. They partnered with Spiralytics, which provided ongoing SEO, content, and off-page services since 2019.

Spiralytics implemented a strategy built on a strong technical SEO foundation, authoritative content designed to answer buyer questions, and a sustained outreach program. This same work that had previously grown SolarNRG's organic traffic by 786% now made them the most-cited solar installer in AI answers. The results were significant: SolarNRG was cited in 7 out of 8 unbranded buyer questions and ranked first of 92 domains. Most importantly, traffic from AI referrals converted at nearly three times the rate of organic search, a 2.9x difference, without cannibalizing their ongoing organic growth.

SolarNRG Philippines