Case Study: Avida Land achieves 44% more clicks and 35% lower CPC with Spiralytics SEM optimization

Avida Land boosts clicks 44% and cuts CPC 35% in a month with Spiralytics

Avida Land, a real estate company in the Philippines, experienced a significant drop in its SEM campaign metrics in early 2022, including declines in impressions, clicks, and users. Their goal was to reverse this trend within one month while operating on a limited budget, which led them to enlist the help of the vendor Spiralytics.

Spiralytics diagnosed a lower search impression share as the root cause and implemented a strategy to optimize the campaigns. Their solutions included ad set-up optimization, landing page optimization, and the implementation of responsive search ads and image extensions. As a result, Spiralytics helped Avida Land achieve a 35% reduction in average CPC and a 44% increase in clicks within the month.

Avida Land