Case Study: Outsider achieves real-time editorial and revenue optimization with Spiny.ai

Outsider can now adapt its editorial strategy in real-time like never before

Outsider, a media and lifestyle company, needed a better way to make editorial decisions using real-time audience and revenue data. Before Spiny.ai, the team relied on Google Analytics, Chartbeat, and Parse.ly, but those tools only provided top-level dashboards without deep ties to category performance, revenue, and audience insights across both real-time and historical data. Outsider used Spiny Live to support its news and content operations.

Spiny.ai provided real-time writer tracking, intraday pageview and revenue projections, category breakdowns, and traffic and ad CPM insights, giving Outsider a predictive intelligence platform for editorial strategy. As a result, Outsider reported a 32% increase in viewership, a 48% increase in ad revenue with BidRoll within three months, and a 90-second increase in average session times, while also improving production accountability and helping the team scale more efficiently.

Outsider

Jameson Brown

Executive Vice President