Case Study: On3 accelerates network growth with Spiny.ai

On3 Accelerates their Network Growth With Spiny

On3 is a college sports digital media, data, and marketing company that manages a growing network of publishing sites. Before using Spiny, the team relied mainly on Google Analytics and wanted a better way to monitor real-time traffic, referrers, and revenue performance to make smarter publishing and distribution decisions.

By using Spiny’s real-time dashboard and editorial reporting tools, On3 gained a clearer view of top stories, revenue, eCPM performance, and writer impact across 24 network sites. Spiny helped On3 improve publishing schedules and content distribution, leading to a 50% increase in ad revenue and a 20% increase in subscriptions, while also making daily operations easier for the team.

On3

Jamie Oakes

Senior Director