Case Study: Leading Beverage Company maximizes trade promo ROI with SPINS TradeROI

SPINS TradeROI Helps a Beverage Brand Maximize their Trade Dollars

Leading Beverage Company worked with SPINS to better understand where its $1.5 million in trade promotion spend was delivering the strongest returns. Although the brand knew it was performing well at retail, it lacked visibility into which retailers, seasonal periods, and product sizes were driving the most value.

Using SPINS TradeROI, the team analyzed trade promotion costs, promotional calendars, offers, margins, and performance across five key retailers through visual dashboards. SPINS helped the customer identify a $225,000 reallocation opportunity, or 15% of trade spend, by shifting investment toward the highest-performing retailers, optimizing the promotional calendar, and focusing on the most effective package sizes.