Case Study: Leading Smoothie Company boosts distribution and sales with SPINS store-level data

How Store Level Data Helped a Smoothie Company Understand Distribution Voids and Innovation Opportunities

Leading Smoothie Company, a smoothie pack brand founded by two mountain bikers, had expanded from independent health food stores into retailers like Sprouts, Kroger, and Albertsons, but lacked visibility into where products were selling best, which flavors were performing, and where distribution gaps existed. They needed better sales and store-level insight to support broader distribution and smarter growth decisions.

Spins provided store-level data that helped Leading Smoothie Company identify distribution voids, understand flavor preferences, and evaluate pricing. With insights from Spins, the company added two new flavors, lowered its sell price by 5%, increased sales of new flavors by 20%, grew overall distribution by 40%, expanded into six additional retailers, and achieved 190% year-over-year revenue growth and a 22x ROI in under 12 months.