Case Study: HEX Performance wins retail shelf space with SPINS data

How HEX Performance Used SPINS Data to Build Their Winning Retail Pitch

HEX Performance, a growing laundry detergent brand, needed a way to stand out in a $9 billion category dominated by major players and convince retailers that its product could drive more than just brand switching. With limited marketing budget and a need to expand shelf presence, the team turned to Spins for data and guidance to build a stronger retail story.

Using Spins JumpStart and support from the growth solutions team, HEX Performance identified an incrementality-focused pitch that showed retailers how the brand could add new sales rather than just shift existing dollars. The company built presentations proving the revenue potential of just 6 feet of shelf space, and retailers responded positively—thanking HEX for focusing on real business impact and measurable incremental sales.

HEX Performance

Brian Allen

Head of Sales