Case Study: Pet Food Company Optimizes Trade Spend with SPINS TradeROI

How a Pet Food Brand Optimized Trade Spend With Data and Analytics

Pet Food Company worked with SPINS to evaluate whether its $5 million trade spend with a key retailer was delivering the best possible return. The brand wanted to understand which promotions were truly driving value and which were simply consuming budget, so it turned to SPINS TradeROI for deeper analysis.

SPINS implemented TradeROI, combining the brand’s promotion data with SPINS’ analytics to assess results by offer type, tactic, and timing. The analysis showed that 60% of promotions produced positive lift, above the CPG average of 41%, and revealed more than $350,000 in immediate savings opportunities, helping the company streamline weak promotions and reinvest in the highest-performing ones.