Case Study: Beverage Company achieves 20% distribution growth with Spins store-level data

Brand Uses Store Level Data to Increase Distribution by 20%

Beverage Company, an emerging enhanced beverage brand, was looking to grow faster and improve distribution as it worked to tell a stronger retail story. It turned to SPINS and its store-level data to understand how different products and package sizes were performing across natural and conventional retail channels.

Using SPINS store-level data, the company optimized its product mix by store type, identified category trends, and improved its retail positioning. The result was increased sales across all locations, placement in 3 additional retailers, 20% distribution growth, 130% year-over-year sales growth, and a 12x ROI in under 12 months.