Case Study: Ray White Belconnen achieves 10% uplift in property listings and 19% fee revenue growth with Spinify

Uplift in Property Listings with increased company culture from Spinify

Ray White (Belconnen franchise), a long-established real estate office with over 40 agents, needed a way to better engage staff and drive the lead activities that produce sales—specifically Property Appraisals and Property Listings. They brought in Spinify to apply gamification and real-time leaderboards to motivate agents and improve focus on those key pipeline tasks.

Spinify integrated with Ray White’s MyDesktop CRM via API to pull property, agent and sales-stage data and display leaderboards, badges and tiers that make performance visible and competitive. The Spinify solution produced measurable impact within two months: a 10% uplift in Property Listing activity and a 19% growth in fee revenue, while improving office culture and prompting adoption across the Ray White network.

Ray White