Case Study: Ray White Belconnen boosts property listings and fee revenue with Spinify

Ray White Belconnen boosts property listings 10% in 2 months with Spinify

Ray White Belconnen, an award-winning real estate agency, sought to better engage and motivate its team of over 40 sales agents to focus on lead-generating activities. Director Scott Jackson approached the vendor Spinify to implement a gamification solution to drive performance in key areas like property appraisals and listings.

Spinify integrated with the agency's existing MyDesktop CRM via API to pull data and display it on dynamic leaderboards. This solution provided an immediate activity uplift, resulting in a 10% increase in property listings and a 19% growth in fee revenue within the first two months. The team's culture was significantly enhanced, leading to Spinify's adoption by other franchises within the Ray White network.

Ray White Belconnen