Case Study: Stanley Black & Decker achieves increased distributor engagement and sales growth with Spinify

Increased engagement with the tools provided by Spinify

Stanley Black & Decker, through its LENOX sub-brand, runs three-day product training schools for distributor partners but faced low post-training engagement and weak incentives, making it difficult to demonstrate ROI from those investments. To solve this, Stanley Black & Decker engaged Spinify to introduce incentive-driven programs to keep distributors motivated after they return to their territories.

Spinify delivered an easy-to-integrate incentive platform with customizable leaderboards, fast user setup, and a mobile app that extends engagement beyond the training site. Early results reported by Stanley Black & Decker include higher distributor engagement, simplified administration (no lengthy SFDC report setup or constant troubleshooting), and improved ability to run motivational campaigns that help drive sales growth — all enabled by Spinify.

Stanley Black & Decker

Michael Ford

Training Manager