Case Study: Traders' Union of Milan transforms Palazzo Castiglioni with SpinetiX digital signage

Traders' Union Milan - Customer Case Study

The Traders' Union of Milan faced the challenge of modernizing visual communication within their historic Palazzo Castiglioni conference center. They needed to replace paper signage with a dynamic digital system for event promotion, wayfinding, and advertising that would also respect the building's landmark architecture. To address this, they partnered with SpinetiX and implemented a solution using SpinetiX HMP players.

SpinetiX provided a highly integrated digital signage solution powered by their HMP300 and HMP350 players, driving 15 professional displays. The system automated content by syncing with booking tools, completely eliminating printing costs and reducing maintenance. The result was a modern communication channel that streamlined operations for the Traders' Union and provided a scalable platform for future expansion, including selling advertising.

Traders' Union Milan

Antonio Tascone

Head of Purchasing