Case Study: Emaar keeps Dubai Fountain crowds buzzing with SpinetiX-powered LED spectacle

Emaar launches a 440 m LED wall in 60 days with SpinetiX

Emaar, the owner of the Dubai Fountain, faced the challenge of maintaining visitor engagement during a major renovation of the iconic attraction. They needed an equally spectacular temporary installation to be deployed quickly. Emaar engaged SpinetiX, through their local partners, to provide a solution using the SpinetiX Complete Solution.

The solution involved creating the Middle East's longest outdoor LED wall, a 440-meter curved canvas powered by SpinetiX players and controlled by Elementi software. This system delivered frame-perfect content synchronized with the Burj Khalifa's light show. The project was completed in just 28 days, and the SpinetiX-powered installation successfully preserved the "wow effect," keeping visitor numbers and retail sales steady while the fountain was offline.

Emaar