Case Study: Coca-Cola HBC boosts in-store shelf sales with SpinetiX digital signage

Coca-Cola HBC boosts shelf attention by 35% to 67% with SpinetiX

Coca-Cola HBC Russia sought to differentiate its soft drink products on supermarket shelves and improve point-of-sale sales. The brand needed an intelligent, easy-to-use system for dynamic in-store messaging that could be updated remotely and operate reliably 24/7. They employed digital signage technology from SpinetiX to address this challenge.

SpinetiX, working with a certified integrator, implemented a solution using their HMP350 players and Elementi software to create synchronized content across LCD and LED smart shelves. This data-driven digital signage system increased consumer attention significantly. Neuromarketing research using eye-tracking confirmed the solution increased the potential of a sale by 35% to 67%, leading Coca-Cola HBC Russia to complete a second installation.

Coca-Cola HBC