Case Study: Coca-Cola HBC boosts in-store shelf engagement with SpinetiX digital signage

Coca-Cola Digital Shelves Redefining Point-of-Sale Messaging with Smart Consumer Attention Management

Coca-Cola HBC Russia, a major beverage distributor, sought to improve non-alcoholic drink sales at the point-of-sale and stand out from competitors on supermarket shelves. Their challenge was to implement a smart, innovative digital signage solution rapidly. They needed a future-proof system that was remotely manageable, could display data-driven content, and use reliable hardware for 24/7 operation, all within a tight two-week installation deadline. They partnered with vendor SpinetiX to address these needs.

The solution implemented by SpinetiX utilized their HMP350 media players and Elementi software to power a network of dynamic LED shelftalkers and an LCD video wall. This system allowed for centralized, remote content management and real-time data updates. The measurable results were significant; neuromarketing research using eye-tracking confirmed the installation increased shopper attention and raised the potential for a sale by up to 67% among different audience segments. The project's success led Coca-Cola HBC Russia to quickly deploy the SpinetiX solution in a second supermarket chain.

Coca-Cola HBC

Evgeny Makartsev

MT Marketing Manager