Case Study: Primark boosts cyber awareness with Spinbox's Cyber Retail Rescue

Primark drives over 1,250 cyber training plays with Spinbox

Primark, a retail giant, faced the challenge of engaging its 20,000 employees in critical cybersecurity training. Traditional e-learning methods were failing to build the necessary "cyber instincts" to combat sophisticated phishing attacks. Working with design agency Clarity, the vendor Spinbox was brought in to develop an engaging solution.

Spinbox created Cyber Retail Rescue, an interactive escape-room-style web game built on Umbraco, .NET Core, and Angular. The game used puzzles, a timer, and a leaderboard to teach employees to recognize phishing red flags and reinforce secure behaviors. The solution achieved over 1,250 plays during its campaign, with high engagement across all corporate departments and an average completion time of under seven minutes. Spinbox also provided a self-service dashboard for Primark's L&D team, transforming how they track participation and turning the project into a sustainable training asset.

Primark