Case Study: NFRC strengthens member services and SEO with Spinbox

NFRC keeps roofing ranked #1 on Google with Spinbox

The National Federation of Roofing Contractors (NFRC) required a digital transformation to modernize its website and improve its member services. Their challenge was to update the site's content and look while ensuring it remained the top-ranked result on Google and became fully responsive for mobile users. Spinbox was engaged to provide consultancy, CMS, and CRM solutions to address these needs.

Spinbox implemented a solution that included a comprehensive content review for SEO, a creative refresh of the site's aesthetic, and significant technical development to make the website responsive by converting Flash elements to HTML5. As a result, the NFRC's website maintained its number one Google ranking for the keyword "Roofing" and became the central CRM tool for their business operations, greatly enhancing user experience and member communication.

NFRC (National Federation of Roofing Contractors)