Case Study: Janes achieves a 91% conversion uplift with Spinbox's strategic UX design and Sitefinity development

Janes boosts conversions by 91% with Spinbox

Janes, a global leader in OSINT data and analysis for the defence sector, faced the challenge of a cluttered and confusing website that failed to communicate its value after pivoting to a solution-based model. The vendor, Spinbox, was tasked with creating a new Sitefinity CMS-based website that could clearly articulate Janes' mission support and speak to multiple audiences to improve conversion.

Spinbox implemented a strategic, data-led UX design, rebuilding the experience with a "problem-first" approach structured around customer challenges. The solution, built on Sitefinity CMS with .NET and Azure, resulted in a 91% increase in conversion rate, a 193% increase in engagement on key pages, and a 103% increase in sitewide engagement time within the first month of launch.

Janes