Case Study: IAM RoadSmart improves user experience and CRM integration with Spinbox

IAM RoadSmart boosts sessions by 61.3% with Spinbox

IAM RoadSmart, a leading road safety charity, approached Spinbox with a challenge to overhaul their website's user experience and achieve seamless integration with their customer relationship management (CRM) system within the Sitefinity CMS platform.

Spinbox's solution involved a meticulous UX redesign to streamline the user journey and the development of a custom API to integrate the Sitefinity website with the CRM. This resulted in a 220% decrease in user bugs, a 61.3% increase in sessions, and an 84.4% increase in visitors, enabling efficient customer data management and driving increased engagement and donations for the charity.

IAM RoadSmart