Case Study: Best Western boosts booking conversions with Spinbox

Best Western boosts mobile booking conversions 50% with Spinbox

Best Western Hotels, a global hospitality brand, required a new eCommerce solution to replace its legacy website. The challenge was to build an integrated CMS platform that could handle millions of visitors, manage complex third-party systems, and significantly improve booking conversions, especially on mobile. They partnered with the vendor Spinbox to achieve this using the Sitefinity platform.

Spinbox architected, designed, and developed a highly flexible Sitefinity website for Best Western. Their solution involved extensive market research, UX design, and A/B testing to optimize the user journey. The results were exceptional, including a 124% increase in booking conversions and 68% faster page speeds. Spinbox's work was recognized as award-winning, and they continue to serve as Best Western's primary development partner.

Best Western Hotels