Case Study: Best Western attracts new hotel partners with Spinbox's bold website redesign

Best Western boosts hotel inquiries with Spinbox

Best Western Hotels, the world's largest hotel chain, needed a new campaign to attract independent hotels to its diverse portfolio. Their existing content, built on Sitefinity CMS, was complex and lacked brand personality, which led to a drop in inquiries. They tasked the vendor Spinbox with creating a dynamic and engaging website to solve this challenge.

Spinbox collaborated with Best Western to design and develop a bold micro-site that prioritized user experience. The solution effectively showcased the hotel classifications and streamlined the onboarding process. As a result, the new site significantly bolstered Best Western's reputation and became an essential tool for attracting and converting new hotel partners, supporting the chain's growth.

Best Western Hotels