Case Study: The Reject Shop achieves 26% better media efficiency with Spinach

The Reject Shop delivers 30M impressions and 26% better media efficiency with Spinach

The Reject Shop faced the challenge of supporting its critical eight-week Christmas sales period with a significantly reduced media budget, as traditional media costs had become prohibitively expensive in an overcrowded market. Spinach Advertising was tasked with creating a campaign to overcome this budget problem.

Spinach implemented a solution by shifting the entire media strategy to digital for the first time in the client's history. The resulting "Christmas Elves" campaign featured over 200 digital executions and utilized beta testing through Google and Facebook to optimize for cost per store visit. This approach was an outstanding success for Spinach, delivering over 30 million impressions and achieving a 26% improvement in media efficiency compared to previous traditional campaigns.

The Reject Shop