Case Study: Propress strengthens its premium brand with Spinach Branding

Propress reclaims its throne after 40 years with Spinach Branding

Propress, a British company that pioneered professional garment steamers, faced the challenge of sharpening its brand voice to match its established authority as it expanded from fashion into home and hospitality markets. They enlisted the branding agency Spinach Branding to lead a full-scale brand transformation.

Spinach Branding repositioned Propress with the strategic idea "For Living Fabrics," developing a new visual identity, tone of voice, and brand messaging. This comprehensive solution was rolled out across e-commerce, packaging, and advertising. The result was a strengthened global presence, increased demand from both professional and consumer audiences, and a successful expansion into new premium markets while retaining its core fashion customer base.

Propress