Case Study: Murphy Geospatial achieves geo-spatial certainty with Spinach Branding

Murphy Geospatial reaches £40 million revenue with Spinach Branding

Murphy Geospatial, then known as Murphy Surveys, faced increasing competition and pricing pressure in the geo-spatial services sector. Their existing brand no longer reflected their expansion into advanced, tech-driven solutions. They partnered with Spinach Branding for a comprehensive brand transformation to redefine their proposition and highlight their innovative services while maintaining their legacy of precision.

Spinach Branding developed a new brand promise, "Geo-Spatial Certainty," which became the foundation for a complete rebrand. This included a new visual identity, messaging, and internal alignment workshops. The solution led to transformative results for Murphy Geospatial, including rapid growth to over 350 team members across six global offices and record-breaking revenues of £40 million. The new positioning also allowed them to increase pricing, improve margins, and solidify their reputation as an industry leader.

Murphy Geospatial