Case Study: Knight Frank boosts brand recall and mid-market engagement with Spinach Branding

Knight Frank boosts social engagement 60% YOY with Spinach Branding

Knight Frank, a storied real estate brand, faced the challenge of remaining relevant and salient with mid-market buyers who were increasingly drawn to faster, more responsive prop-tech rivals. To address this, they partnered with vendor Spinach Branding on a strategic brand refinement initiative. The goal was to modernize their prestigious identity without diluting their heritage of sophistication and authority.

Spinach Branding executed a multi-layered solution that included sharpening the brand's voice for efficiency, streamlining its visual identity for modernity, and implementing behavioral triggers like micro-moment marketing. This refined brand experience was rolled out across high-intent channels. The results were significant, including a 47% increase in brand recall among mid-market buyers and a 60% year-over-year rise in social engagement. The strategy successfully established Knight Frank as a dominant player in the mid-market sector, with lead conversions for properties under £3 million outpacing all previous benchmarks.

Knight Frank