Case Study: Decanter World Wine Awards strengthens its brand identity with Spinach Branding

Decanter World Wine Awards boosts brand recall 30% with Spinach Branding

The Decanter World Wine Awards (DWWA), the world's largest and most influential wine competition, faced a challenge with a fragmented and inconsistent brand identity that diluted its prestige in a competitive global market. To reinforce its authority and market leadership, DWWA partnered with brand design agency Spinach Branding for a comprehensive brand identity and guidelines refresh.

Spinach Branding developed a modern yet timeless visual identity, balancing traditional serif typography with modern sans-serif fonts and introducing a distinctive color palette. This cohesive system of brand assets was designed to communicate prestige and trust. The agency's work delivered significant results, including a 30% increase in brand recall among wine professionals, higher entry numbers from winemakers, and greater digital engagement with award-winning wines.

Decanter World Wine Awards (dwwa)