Case Study: Brooklyn Brewery achieves a unified global brand presence with Spike DDB

Brooklyn Brewery reaches 617M+ consumers with Spike DDB

Brooklyn Brewery engaged Spike DDB to develop a cohesive global identity that would honor its local Brooklyn roots while resonating with international audiences. The challenge was to unify the brand across new markets, drive awareness for key products, and connect with consumers on both digital and grassroots levels without losing its authentic character.

Spike DDB created the "Brewed by Brooklyn" campaign, a 360 creative solution that infused meaning into the brand's tagline through a vibrant portrayal of its identity. This campaign launched across broadcast, digital, social, and OOH channels in seven European markets. The results for Spike DDB were significant, including reaching over 617 million consumers and generating more than 86 million video views.

Brooklyn Brewery