Case Study: GSI boosts website conversions by 75% with Spike AI

How Spike AI Boosted GSI’s Website Conversions by 75%

GSI, an IT services company specializing in Oracle JD Edwards and NetSuite, faced a challenge with declining website conversion rates. Their homepage was cluttered and failed to effectively distinguish between their two key service offerings, causing confusion for their different audience personas. They engaged Spike AI to analyze and address these issues.

Spike AI implemented a solution that created distinct, persona-specific user journeys for JD Edwards and NetSuite clients, beginning with a redesigned homepage. They used their AI to automatically generate and run A/B tests on multiple variants of the new homepage. This data-driven approach led to a 75% increase in overall conversion rates for GSI, significantly boosting lead generation and revenue.

GSI

Erika Josephison

Marketing Manager