Case Study: Adways Inc. achieves stronger ad fraud prevention and safer user acquisition with Spider AF

UNICORN by Adways Inc. Fraud Prevention And Things You Should Take Notice Of In Future Advertising

Adways Inc’s UNICORN team faced rapidly rising mobile user-acquisition costs and increasingly sophisticated ad fraud as smartphone advertising grew. Although UNICORN had built in-house countermeasures (detecting abnormal values, excluding bad taps, domains and unsafe IPs), Adways sought a third‑party, pre‑transmission defense and wanted to contribute to industry-wide protection using Spider AF’s Shared Blacklist and analytics.

Spider AF provided its Shared Blacklist and SpiderAF dashboard, giving Adways actionable visibility into OS/device/IP distribution and clear forensic advice to identify fraud patterns (for example IP segments with high impressions but zero conversions). By integrating Spider AF’s signals with UNICORN and Adways’ Smart‑C affiliate monitoring, Adways was able to block unsafe IPs pre‑transmission, improve detection of click‑injection/flooding schemes, and strengthen overall fraud prevention while contributing data to the industry blacklist.

Adways Inc

Sho Yamada

CEO & Founder