Case Study: Social Game Developer Company achieves 8x tutorial breakthrough rate and dramatic profitability gains with Spider AF

Tutorial Breakthrough Rates UP x8! Among Listed Social Game Developer Companies

Social Game Developer Company was losing revenue and seeing odd campaign metrics despite heavy ad spend — about ¥50 million/month — and suspected ad fraud. Using Spider AF’s free trial ad fraud diagnosis, they discovered extensive hijacking and flooding that accounted for roughly 30–40% of their ad spend and explained the mismatch between reported installs and actual billing/sales.

Spider AF helped the company isolate and stop fraudulent delivery while keeping legitimate networks running, cutting ad spend to about ¥30 million without reducing sales and dramatically improving KPIs. After implementing Spider AF’s detection and mitigation, next-day retention rose from ~5% to 30–40% (about 8x), tutorial breakthrough and billing rates increased, and overall profitability substantially improved.