Case Study: Saison Fundex reduces ad fraud and recovers ad spend with Spider AF

Saison Fundex Implements Spider AF to Combat Ad Fraud and Improve Advertising Efficiency

Saison Fundex, a financial services company in personal, corporate, and real estate financing, was facing high advertising distribution costs and suspected that a large share of its marketing spend was being lost to bot-driven clicks and other forms of ad fraud. To better understand and reduce these losses, the company turned to Spider AF, an ad fraud countermeasure tool.

Spider AF provided Saison Fundex with clear ad fraud classification, transparent visual data, and visibility into the breakdown of fraud damage. After implementation, the company found that over 6% of ad spend had been affected by ad fraud, and the rate improved significantly within a month. Saison Fundex also used Spider AF’s reporting to secure partial refunds from the ad network, with the refund alone covering the cost of the tool.

Saison Fundex