Case Study: MOLOCO achieves rapid ad-fraud detection and improved ROI with Spider AF

Respond quickly to ad fraud with limited resources with Spider AF

Moloco, a Silicon Valley–based programmatic advertising platform, faced a late‑2017 sales dip and discovered that stolen installs and widespread ad fraud were eroding advertiser budgets and campaign performance. With limited resources to build and maintain an in‑house solution, Moloco turned to Spider AF, adopting the SpiderAF anti‑fraud platform and service to detect and respond quickly to sophisticated fraud.

Spider AF delivered a scalable, intuitive platform plus a dedicated anti‑fraud team, letting Moloco outsource protection, accelerate investigations, and train account managers and ad operations to take immediate action. The engagement reduced the time and cost of building in‑house tools, improved traffic quality and ROI, enabled cross‑company fraud intelligence sharing, and put multiple teams (about three per office) on Spider AF to monitor campaigns and protect installs.

Moloco